Labelling your products is a critical part of having optimal visibility and impact in the market. Labels can draw attention to your product, communicate what it is, and build a strong brand identity. But if you don’t do it right, labels can also hurt how customers perceive your product. That’s why it’s vital to get labelling right the first time!
In this guide, we will provide essential tips and tricks for creating compelling custom labels that will help increase customer engagement with your brand. By following our advice, you can ensure that your products stand out from the competition and make a lasting impression on consumers. So let’s get started!
Use Eye-Catching Fonts And Colours To Draw Attention To Your Label
One of the most effective ways to draw attention to your product label is by incorporating eye-catching fonts and colours. Colours can represent your brand, evoke emotion, and build recognition. Research shows that colour plays a significant role in how consumers perceive a product – so make sure you choose them wisely!
Include A Clear, Concise Description Of The Product On The Label
Once you’ve chosen a font and colour combination that works for your label, it’s time to start writing. Ensure that your label includes a clear, concise description of the product. This should consist of the product name, ingredients, company name, contact details, and, of course, your logo. This will help customers quickly identify what it is they’re buying.
Ensure Text Is Readable From All Angles For Optimal Visibility
When designing a label, it’s crucial to ensure the text is easily readable. This is especially important for products on display in a store or packaged in an irregularly shaped container. Consider using bold, capitalised fonts and large font sizes to ensure your label is legible. Also, include plenty of white space in your design to draw the customers’ eyes to the most important facts.
Incorporate A Unique Logo Or Design Element To Make Your Label Stand Out
Including a unique logo or design element can help your product stand out from the competition. This could be anything from a fun tagline, custom font, or particular illustration that helps capture the essence of your brand. Make sure the logo is placed prominently on the label and is easy to identify.
Place Important Information Upfront
When designing a label, the most critical information should be placed up front. This can include the product name and company logo, as well as contact details or instructions. Putting this information at the top of your label will ensure customers immediately know what they’re looking at and who it is from.
Don’t Forget To Use Qr To Boost Engagement
QR codes have become increasingly popular to engage customers and provide additional product information. By incorporating a QR code on your label, customers can easily access additional details about the product, such as ingredients or company history. This is an effective way to boost engagement and create a stronger customer relationship with your brand.
Now that you have our essential tips and tricks for creating compelling product labels, it’s time to get started on your own label design. With careful consideration of font, colour, text, logo and QR codes – you can create a unique label that will surely grab customers’ attention. We have even more design tips for you here.